I work in marketing and advertising, and I have seen many industries change over the last few years due to digital innovation. The current model is outdated, expensive, and terrible at finding good books. 

Aaron Webber  25 March 2020

About Reviewing

How did you get started?

An agent suggested that I get a Twitter to make my brand an easier sell to publishers. I realized the writing community on that platform is full of indie and self-published authors who are pouring their heart and souls into their books, but only selling a couple copies, and have no reviews. I was hard to watch, so we decided to help.

How do you review a book? Is it a read first, and then make notes, or do you make notes as you go along?

We take minimal, or mental, notes as we go along, but a majority of the writing takes place after we have finished the book.

What are you looking for?

We don’t “look” for anything specific, if there is something that catches our eye, we mention it in the review. Good writing, characters, ideas.

If a book has a great plot, great characters, but the grammar is less than perfect, how do you deal with that?

We don’t, usually. We know that self-published authors don’t have the resources for a professional editor most of the time, so we overlook the fact that there will be more errors than a traditionally-published book. There has only been one book submitted that I’ve had to set aside due to the sheer number of grammar errors.

How long does it take you to get through, say, an eighty thousand-word book?

Usually a week

How did you come up with your rating system, and could you explain more about the rating system?

We don’t have a rating system on our site, we always include what we like and didn’t like, and who we recommend the book to. We want the review to be useful beyond a rating. However, since we share our reviews on Goodreads and Amazon, which use 5-star rating systems, we grade what we feel is a fair review based on the genre and compared to other indie books.

What advice could you give to authors looking to get their books reviewed?

We usually get to physical copies earlier than digital options, simply because we respect the fact they put extra effort and cost into getting us the book.

Do you get readers emailing you and thanking you for a review?

Yes, and tweets and other messages.

My advice to authors on getting a ‘bad’ review (hasten to add that might mean a perfectly honest, well written, fair review – just bad from the author’s point of view) is to take what you can from it and move on. Under no circumstances to ‘argue’ with the reviewer – would you agree with that?

Yes, definitely. You can’t argue with someone’s opinion.

About Reading

We talk a lot about writing here on the blog, and possibly not enough about reading, which is after all why we’re all here. Why do you think people love reading? We’re seeing lots of statistics that say reading as a pastime is dying – do you think that’s the case?

I think reading as a skill is dying, which would impact reading as a pastime. We read because we enjoy escaping to other worlds and experiencing fantastic stories, with so many other options for easier storytelling, reading will take a back seat to those who don’t have the reading skills necessary to comprehend something beyond a YouTube video.

About Writing

What are the most common mistakes that you see authors making?

Spending too much time of exposition that doesn’t contribute to the story. It might be a beautiful bit of writing, and I understand the desire to show off your talent, but it lowers the overall quality of the book.

We’re told that the first page, paragraph, chapter, is absolutely key in making or breaking a book. Agents typically request only the first five pages of a novel; what do you think about that? If a book hasn’t grabbed you by the first five pages, do you put it down?

When I’m reading a book to review it, I feel obligated to continue after I’ve started a book. If I’m reading for fun, then yes, I will put it down after the first chapter if I don’t like it.

Is there anything you will not review?

Erotica. I just don’t find it interesting or fun to read.

About Publishing

What do you think of the oft-quoted comment that the “slush-pile has moved online”?

It certainly has exposed how large the slush pile is. It’s easier and faster.

Do you think attitudes are changing with respect to indie or self-published titles?

Yes. I think sites like Kickstarter are helping a lot more than we realize, as well. There will always be the underlying respect for traditional books, but we won’t automatically ignore indie books anymore like we used to.

Do you have any ideas or comments on how the industry can ‘filter’ good from bad, aside from reviews?

We need to move away from the author-agent-publisher model in some way. I work in marketing and advertising, and I have seen many industries change over the last few years due to digital innovation. The current model is outdated, expensive, and terrible at finding good books.

This is a hill I will fight and die on. Agents are not necessarily good readers, writers, editors, or judges of quality. Their only qualification is having connections with one or two publishers. The mere fact that a site exists called “manuscript wishlist” is testimony to how utterly backwards the system is. In what world is agents telling authors what they’re looking for a good way to find good books or new ideas? It isn’t.

To find good books agents need to slow the heck down and actually read something, or find a better way of doing business, because the current way is broken.

End of Interview:

Check out Aaron’s reviews at Lost Explorers Club.